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Associated Introduces BOOM Safety Training Program

What do safety programs and corporate success have in common?

“Both are key elements in running a sustainable business,” says Tony Collins, Risk Manager at Associated Terminals. Tony joined Associated in 2007. His title suggests that he deals with insurance and compliance issues on a daily basis, but his appointment underscores the importance of safety as a key element for everyone at Associated Terminals.

“The executive leadership at this company has a real focus on workplace safety,” said Tony. “It’s one of the things that attracted me here, and its one of the reasons why our rollout of the BOOM Safety Program has been so successful.”

BOOM, which stands for Behavioral Onsite Observation Management, is the moniker of the new, company-wide safety program. Tony and his team have been charged with implementing the program. Everyone should get used to hearing the name and seeing the new logo, “because safety is as high a priority as anything within our company.”

Tony, along with a group of experienced AT team members, developed a comprehensive workplace safety policy. The goal was not only to minimize risk and reduce workplace injuries, but also to establish a culture, where as Tony likes to say, “safety is priority number one; it’s also priority number two!”

“The BOOM program shows everyone in the AT family that workplace safety is more than just a catch phrase here,” says David Fennelly, president of Associated Terminals.

“Tony has done a great job of implementing this program. We’ve met with supervisors; we’ve gone through the program ourselves; and now, it’s being rolled out through all levels of the company,” says Fennelly.

A BOOM’n new headquarters

As Fennelly notes, all levels of the company will be involved with the BOOM program. In fact, the initiative doesn’t just feature slick naming and a new logo; it also features a new headquarters.

The BOOM program, and its expansive library of safety-related training courses, will be taught from a new site in LaPlace, LA.

The training center features an outdoor area, a 2,000 square foot instructional area and the latest audio/visual equipment.

“This new facility gives us a dedicated space to train new hires, as well as a place to conduct special courses for seasoned veterans throughout the year,” says Collins.

Moving Forward

The slogan says “Safety is a condition of employment.” Tony expands on the message by saying, “we’re all in this together. “BOOM means that everyone in the company places the highest level of priority on maintaining a safe workplace and on performing safe acts in their daily tasks.”

Or, as Fennelly says, “To sum up: There is an unwavering commitment to make BOOM part of our culture. We plan to integrate this program throughout the company so it becomes as natural as tying your shoes.

“Because the reality is: we won’t be successful without being safe. It’s that simple.”

 
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